Media Studies 20 #MPMP

Media 20:
Curriculum HERE.
Complete Learning Targets available HERE.

Learning Targets:
Storyboarding
I can explain why a storyboard is needed for various pieces of media.
I can make a storyboard from a completed piece of work for my passion project.
I can create a storyboard for an original piece of work for my passion project.
I can articulate the importance for storyboarding all media productions.
I can represent larger scale ideas in a brief manner to allow for planning and choreographing scenes.
I can write to express understanding.
I can write and represent messages in different ways.
I can summarize large detailed plans in a direct manner.

Promo Video
I can explain how words are used to persuade and ignite within a promotional video.
I can explain how visuals are used to persuade and ignite within a promotional video.
I can explain the difference between an ad, psa and a promotional video.
I can create a promotional video to aid in my proposal. 
I can use writing, sounds, voice and tone to persuade Miss Mann to select my proposal. 
I can explain the difference between a promotional video and a public service announcement.
I can identify the persuasion techniques used in promotional videos.
I can explain how promotions are used to sell products and ideas.
I can explain times when promotions have mis led the consumer.
I can explain times when promotions have mis led myself.

Advertising Targets
I will take the role of advertiser; creators, producers, directors, contract writers, marketing, analyst and so on
I can develop an advertising campaign geared to a specific audience to support my project. 
I can critique advertising campaigns and give examples as to why it is successful and use this learning to impact project. 
I can critique advertising campaigns and give examples as to how it could be improved.
I can explain the impact of advertising on personal and social values and behaviours.
I can read, interpret, and communicate facts and figures through reports, charts, and graphs.
I can produce a print and non-print advertisement to support my project.
I can recognize how stereotypical views can lead to prejudicial attitudes and discriminatory practices in media.
I can attempt to understand an author’s purpose and intentions and use this to benefit my project.
*Make sure and note many of the learning targets from: Selling Images and Values
I can recognize advertising claims and techniques and use these to support my project.
I can define the term marketing strategy.
I can explain what a marketing strategy is.
I can create a marketing strategy to support the project of my project.
I can create and design an advertising campaign.
I can ‘position’ my project for a particular audience.
I can identify the persuasion techniques used in advertising campaigns.
I can produce an advertising campaign that follows a theme.
I can produce a persuasive but ‘true’ advertising campaign.
I can use different forms of writing and visual representations to sell a product.
I can produce a print and non-print advertisement for a product/service.
I can explain how ethical issues in advertising must be adhered to and 

Documentary Analysis/Instructional Video
I can explain the difference between an ad, psa, videolog, documentary and instructional video and will select one to accompany my project. 
I can analyze a documentary for codes and conventions that were used to create interest and appeal and use these to benefit my project. 
I can evaluate the effectiveness of a documentary and pull out information to impact my project.
I can evaluate the effectiveness of an instructional video.
I can create a documentary or instructional video that provides specific details on a specific topic.
I can explain the purpose of a documentary.
I can identify the persuasion techniques used in documentary videos.
I will become proficient in other production and postproduction skills as they relate to my final video/project. 
I will be able to research, gather, and synthesize information to support a quality video for my final project.
I will be able to develop and present my own arguments.
I can identify the persuasion techniques used in instructional videos.
I can prepare a short film or video that has an intro/body and conclusion.
I will become proficient in other production and postproduction skills as they relate to an instructional video (editing, camera, sound).
I will be able to research, gather, and synthesize information.
I will be able to develop and present my own arguments.

Social Media Matters
I will use social media to connect with others important things to my project. 
I will avoid ways that social media has been used in a negative manner.
I can use social media to research.
I understand four concrete advantages of using Twitter/Instagram/PInterest as a marketing tool.
I can develop social media marketing goals and objectives.
I will build a positive social media footprint that is professional and project specific.
I can develop an internal social media policy, including management, timing, and frequency. (When and why am I tweeting/posting?)
I will handle all negative comments that may surface during my project on in a professional manner.
I understand how to effectively brand their Facebook/Twitter/Instgram/Pinterest page using cover photos and profile pictures.
I understand the importance of monitoring and responding to the community that forms around your message or lack of message.
I can explain how the choice of social network and social media tools affects the distribution of the message and the audience that is reached.
I understand and can articulate examples of copyright issues related to social media.
I can point out the limitations of account and sharing policies in various social networking platforms and discuss the ethics of violating terms of use.

Final Project
I can show understanding popular culture and explain the various facets involved.
I can show and use of propaganda to benefit the success of my project.
I can recognize the role of culture in all communication and use it to my advantage. 
I can write and speak to express understanding.
I can read to find meaning and interpret.
I can speak to share thoughts, opinions and feelings.
I can recognize underlying values and issues as they apply to a particular media issue or problem.
I can recognize the impact of media communications.
I can use a variety of resources to assist in research for my final project.
I can speak to inform.
I can use a variety of speaking techniques to impress, inform, excite and engage a specific audience.
I can write to inform.
I can use a variety of writing techniques, word choices and other language techniques to impress, inform, excite and engage a specific audience.
I can listen to radio, songs, instructional videos, psa’s and other forms of media and detract the main messages and use them to benefit my project.
I can represent meaning through words, photography, camera angles and sound to impress, inform, excite and engage a specific audience.
I can explain how technology impacts my life, society and environment.
I can manage time and resources.
I can give credit to other parties; where credit is due.
I can communicate findings and conclusions in an appropriate manner for a specific audience and purpose.
I can combine what I have learned about persuasion to my final project.
I can create a final project that showcases my learning of all targets taught and learned throughout the course.

ASSIGNMENTS from MEDIA:

1) Pre Video
You will have to create a PRE video discussing where you think this journey will take you.
-what is your essential question?
-what do you hope to accomplish?
-what roadblocks do you think you are going to face that you will need to over come?

2) Social Media
You will use social media to connect with people who are already experts in your topic or involved in the themes of your essential question. Be loud and proud about the successes and stages of your project. This will help you to positively define your digital footprint. Your connections and learnings from social media can be screen shot or saved and posted to your website/online project platform. Make sure to cover all the learning targets to show your knowledge and understand of how social media can be used to benefit you professionally.

3) Passion Project Video
A). Storyboard your video; plan it out so you know it will be well done! See the learning targets to support you.

B) This is your 5-10 minute video (must be under 10 minutes) explaining and highlighting your journey. Please see the learning targets to ensure you are covering all you need to in terms of mandatory Media learning.

4) You will have to create a POST video discussing how your project played out.
-what was successful?
-what did you struggle with?
-what did you learn?
-what would you have done differently

5) Your project will be presented to an audience.
Olivia Brockhoff
Constable Grant Kirzinger and other special guests will guide the most passionate project.

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