Coke a Cola
“The following is an ACTUAL ad campaign by Coke a Cola.
EXTRAS to make your presentation POP.
Proof of you getting to know the product.
Team photo of your advertising crew.
SUMMARY: Summarize your product.
TARGET AUDIENCE: Who are you hoping to reach during this campaign? Why? Explain?
Do you have pictures to go along with this?
BUDGET: Do some research and try and come up with numbers. While this is a NEW campaign- pretend you are working for the actual company and COMPARE numbers.
MOTTO: “Coke Adds Life to Holiday Fun”
PHOTOGRAPHY: (Notice how everything is different but follows the same THEME.)
The PITCH: Presentation plans