Coke a Cola (Exemplar)

Coke a Cola
“The following is an ACTUAL ad campaign by Coke a Cola.

EXTRAS to make your presentation POP.
Proof of you getting to know the product.
Team photo of your advertising crew.

SUMMARY: Summarize your product.

TARGET AUDIENCE: Who are you hoping to reach during this campaign? Why? Explain?
Do you have pictures to go along with this?

BUDGET: Do some research and try and come up with numbers. While this is a NEW campaign- pretend you are working for the actual company and COMPARE numbers.

MOTTO: “Coke Adds Life to Holiday Fun”

PHOTOGRAPHY: (Notice how everything is different but follows the same THEME.)




VIDEO:

RADIO:

The PITCH: Presentation plans

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