Media Studies 20

Media Program
Saskatchewan Schools (click here to access)
For more information:
Kathy Brown kbrown@estevancomp.caSource:John Pungente, S.J. From Barry Duncan et al.
     Media Literacy Resource Guide, Ontario Ministry of Education, Toronto, ON. Canada, 1989.
Digital Footprint 
Media Literacy Key Concepts
These concepts provide an effective foundation for examining mass media and popular culture.
Eight Key Concepts for Media LiteracyThe media are construction
The media do not present simple reflections of external reality. Rather, they present carefully crafted constructions that reflect many decisions and result from many determining factors. Media Literacy works towards deconstructing these constructions, taking them apart to show how they are made.
The media constructs reality
The media are responsible for the majority of the observations and experiences from which we build up our personal understandings of the world and how it works. Much of our view of reality is based on media messages that have been pre-constructed and have attitudes, interpretations and conclusions already built in. The media, to a great extent, give us our sense of reality.
(MANN NOTE: How accurate is this? Reality TV has taken the world by storm. How real is it?)Audiences negotiate meaning in the media
The media provide us with much of the material upon which we build our picture of reality, and we all “negotiate” meaning according to individual factors: personal needs and anxieties, the pleasures or troubles of the day, racial and sexual attitudes, family and cultural background, and so forth.
(MANN NOTE: How much do we learn from our parents? How much do we learn from the media? What does Top 20 music teach our youth these days? Why does society race to purchase- purchase- purchase?Media have commercial implications
Media Literacy aims to encourage an awareness of how the media are influenced by commercial considerations, and how these affect content, technique and distribution. Most media production is a business, and must therefore make a profit. Questions of ownership and control are central: a relatively small number of individuals control what we watch, read and hear in the media.

(MANN NOTE: If only 14% of people trust advertising… Advertising campaigns have to be bigger and better than ever- not to mention more convincing. What do you buy? Why do you buy it? What role does advertising play? Think of No Name brands… How many of you will purchase No Name above a name brand?)

Media contain ideological and value messages
All media products are advertising, in some sense, in that they proclaim values and ways of life. Explicitly or implicitly, the mainstream media convey ideological messages about such issues as the nature of the good life, the virtue of consumerism, the role of women, the acceptance of authority, and unquestioning patriotism.
(MANN NOTE:  What do you value? Why? What is important?)

Media have social and political implications
The media have great influence on politics and on forming social change. Television can greatly influence the election of a national leader on the basis of image. The media involve us in concerns such as civil rights issues, famines in Africa, and the AIDS epidemic. They give us an intimate sense of national issues and global concerns, so that we become citizens of Marshall McLuhan’s “Global Village.”
(MANN NOTE: How can the media and social networking help political campaigns? How can it hinder? Discuss)

Form and content are closely related in the media
As Marshall McLuhan noted, each medium has its own grammar and codifies reality in its own particular way. Different media will report the same event, but create different impressions and messages.
(MANN NOTE: If a HUGE event happens in the world- many media outlets will cover the story. Are all the same? NO! Why? What does this mean? How is it good? How is it bad?)

Each medium has a unique aesthetic form
Just as we notice the pleasing rhythms of certain pieces of poetry or prose, so we ought to be able to enjoy the pleasing forms and effects of the different media.
(MANN NOTE: What does the media offer us in terms of entertainment? How much entertainment should one receive from the media? How much is healthy?)

Anti Drugs and Alcohol Videos (These are a compilation of submissions from The School of Global Media Studies. Videos were submitted in October of 2011.)

Video Rubric

Public Service Announcements:

Alcohol Media Studies QUIZ


12 Google Tips to Sharpen Your Search
Planning a video?

Social Media Matters
English: It is all in how you see something. How flat is Saskatchewan?
The Truth about Drive with Dan Pink.
Animals with Power
Media Studies: The world is changing! Did You Know?
Halloween Idea
All courses: Make a difference. Pay it Forward. The Secret to SuccessEnglish/Social Studies: Proud to be Canadian- National Pride I AM CANADIAN!
English/Social Studies: (Dispelling discrimination) I am a Muslim?
Digital Awareness Resources
How the World uses Social Media (This is an online guide from Internet World Stats)
NewCap Television: September 29, 2011: Micheal C. 






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