Period 1/4: Media Studies 20
Let’s take some time to think about the following statement.
“Advertising does not really affect me.“
Advertisers create campaigns directed at girls that are different from campaigns directed at guys. Often an ad will tell you whether a product is something “masculine” or “feminine,” even though the product could be used by either gender. This activity explores some of the ways advertisements tell us which gender a product is being marketed to.
Let’s define; STEREOTYPES:
- What are some common gender stereotypes associated with guys and girls? (For example, guys are “tough and aggressive” and girls are “sweet and passive.”)
- Do students believe these gender stereotypes to be accurate?
- Where do they think these stereotypes come from?
Do some research:
What are some ad’s that exist that are GENDER specific? List 10 and add them to the Today’s Meet.
- How is marketing to guys different to marketing to girls?
- Does gender-based marketing reinforce stereotypes?
- What types of ads appeal to both sexes?\
On your own divide a piece of paper to divide into four equal parts.
- In the first section, write down or draw a picture of one item of designer/brand name clothes or a designer/brand name accessory you own or would like to own.
- In the second section, describe some positive things people might assume about them if you had or wore that particular thing.
- In the third section, describe some negative things people might assume about you if they had or wore that particular thing.
- In the fourth section you will write what you think other people might think some of the things you stated in sections 2 and 3 of your page.
Now; find someone beside you. Discuss your answers.
Questions for discussion:
- Were many of the answers similar? What was similar about them?
- Even if the products mentioned were different, were the responses in sections 2, 3, and 4 similar?
- If you have seen any of the items people mentioned advertised, where did you see them? Were they trying to market to teens?
- How many of the things people mentioned are easily recognizable brand names?
- How can other people tell what brand it is? Is the name prominently displayed?
- Does the prominence of the brand name say anything about the person wearing it?
- Why do you think teens like brand names so much?
- Other than buying and wearing products, what can we do to improve people’s perceptions of us?
TAKE THIS TEST…. THIS IS ON YOUR OWN!
Period 2/5: English
Introduce your version of Panem.
Explain each district of your version of Panem.
Why did you place it there?
Why is it important?
What symbols/themes are present on your map?
Essays are OVERDUE! 🙂
LETTERS are OVERDUE! 🙂
HUNGER GAMES: Weekend Homework
PLEASE READ CHAPTER 1-15 this weekend.
We will read Chapter 16 together on Monday.